Many people may have originally heard of WordPress when people began blogging because it was a popular platform for bloggers. One of the main benefits of WordPress is it is so user friendly and there were a number of themselves available for people to use, it quickly gained popularity. While WordPress is a very good blogging platform, it is capable of doing so much more than just serving as a blog.
WordPress Is Used by Well-Known Companies
There are a number of well-known companies that use WordPress as their web platform. This includes companies like The New Yorker, Variety, Time and The New York Times Company. The designers for these sits were able to effectively use the WordPress platform to design pages that share information in unique ways. Each of the brands are distinctive from each other and visiting the sites, you are likely able to recognize them without seeing the name of the website.
WordPress Supports Retail Sites
There are plugins available that allow you to create a site that can handle selling items on the WordPress platform. While WordPress may not have been originally designed for ecommerce, the development team through the years have worked to make it possible. When looking at the different plugins available to do this, be sure to carefully check the security information. While many feature and plugins of WordPress are free, it is worth the added security and support that is available by using a plugin that you pay for.
WordPress Has a Community and Support
Since WordPress is such a popular platform a support community has been created around it. This community offers design solutions like themes or plugins. They may be able to help when you run into an issue with plugins not working together or be able to recommend the security measures you need to take to keep your website secure. This makes WordPress a great choice if you are designing your own website for your business, along with more flexibility than other web platforms that are more limited in the different formats that you use.
WordPress Scales Well
When you design in another platform, your site might not scale from mobile to tablet to a laptop well. Since the majority of people are spending their time online on their phones or tablets, it is important to have a site that scales well for your business. WordPress does it for you without causing any issues. This will keep your customers and followers happy.
Posts Make It Easy to Keep Customers Informed
Another advantage of WordPress is the blogging function. While you can design a website that does not include blogging, you can easily work one in if you want to. Posting is easy and it can give your customers something new to look at and read every day.
WordPress offers a lot of flexibility in web design. It is an extremely versatile platform and one of the most popular web design programs available. Your website is an important part of your business. Hacks may want to take it over or try to get to your customer’s information on it. It is important that you take care to protect your website.
Perform Regular Updates
One of the ways to keep your website safe from attack is to regularly update WordPress. The updates help to protect you against vulnerabilities. If you continue to run older versions of WordPress, you put yourself at risk of being hacked. You should also update any plugins that you have on your site to the latest version.
Back Up Your Site on a Regular Basis
It is important to regularly back up your site. This will allow you to quickly restore your website if it is attacked or if the server that it is hosted on is attacked. Try to back up at least quarterly. If you work with a web designer, he or she may offer a backup service that is part of a security and maintenance plan, if not you will need to back up the site yourself.
Strengthen in the Log In
It is important to take steps to the strengthen the log in options for your website. You can install two-factor authentication. You should use named accounts instead of the default admin account. You may also want to limit the number of failed login attempts and disable any newly registered accounts to your website.
Remove Default Settings and Unused Themes
There are default settings and unused themes that may exist in the plugins that the creators make and leave as a backdoor and away into your website. Deleting these and changing the default settings can help you add a layer of protection to your website.
Set Up Notifications
If you set up notifications of attempted logins and changes made to your website. This will allow you to know right away if your website is under attack and let you take action immediately. This is can also alert you to attempts that try to breach a firewall or if you are under a DDoS attack.
There are a variety of different web design platforms that you can choose to design your website on. However, not all the options are equally good. Some options have just a few basic elements that you can use to create a site, meaning that many of the sites look the same. Other programs may be too complicated to use and may leave you frustrated with the end results. Here are four benefits of choosing WordPress to build your website.
1. WordPress Is Search Engine Friendly
One of the biggest benefits of using WordPress is that it is search engine friendly. This is important because you want your website to come up in a search when a potential customer is looking for a business like yours. WordPress makes it easy to use labels and keywords in a way that is great for the search engines, but does not involve keyword stuffing or other practices that the search engines no longer favor.
2. WordPress Is Easy to Use
WordPress is easy to use. It is a straightforward program that allows you to easily format and create your own site that does exactly what you want it to. The coding is not that difficult and there are a number of plug-ins that you can use to incorporate different aspects like social media into your website.
3. WordPress Makes Blogging Easy
Along with the static pages for your website, WordPress has an easy to use blogging feature that allows you to quickly create posts that can keep your customers or your fanbase up to date on the happenings at your business. It is also a great platform if your primary business is content creation through a blog or similar website. The blog posts are archived and easy for people to go back and search if they want to.
4. WordPress Is Customizable and Versatile
WordPress allows you to create a site that is unique to you or your business. You can change everything from the background color to the page layout, and you can do it completely from scratch. However, there are many themes you can use if you do not consider yourself a designer. Another option is to hire someone to design the site for you. After the design is complete you can make updates or blog posts and keep the site updated.
Learn the difference between a post and page in WordPress.
When designing a website in WordPress, you have two basic options to share the content you are creating. You have the option of creating a page or a post. There are different advantages for each of these options and it is important to understand the key differences as you begin to plan and design your website.
- Static Content
- Provides timeless information or evergreen content
- Can set up subpages
- Custom features and design
The biggest advantage is that you can custom design each of the pages. This allow you to create a static page with information about specific product or aspect of your website. You can use the custom plug ins to create a design that works well for whatever purpose you have. For example, if you are creating an author website, you may have a page with information about the author, another page with information about each book or book series, and another page with contact information on it. These pages will stay the same over time and not need to change.
- Posts are timely
- Post are archived by month
- Posts work well in RSS feeds
- Posts encourage comments
- Posts work well in social media
Posts are the blogging portion of your website. They are timely and allow you to share up-to-date or current information that may become stale eventually. Since the posts are archived and published with a clear date, you do not need to worry about keeping everything evergreen. Another big advantage is that posts allow comments which allows you to interact with customers. Depending on your type of business this can be a big advantage. You can also use the blog posts as part of an RSS feed, which makes keeping in contact with your customers much easier. Thinking about the author website example, a post would be a good place to announce new visits to a bookstore, share teasers about upcoming books and share news with your readers.
Choosing Between Posts and Pages
A website designed for a business will likely have both pages and posts as part of it. A page can be set up for each type of service that the business offers or to list different types of products. The contact information should be on a page since it should not change. However, aspects of your website should be able to interact well with social media. The posts or blog portion of the site can be used to announce new items or to share news about the store. As you design each new piece of content or page look at the purpose behind it and decide which tool works the best for you.