Is WordPress Just for Blogs or Amateurs?

WordPress logoMany people may have originally heard of WordPress when people began blogging because it was a popular platform for bloggers. One of the main benefits of WordPress is it is so user friendly and there were a number of themselves available for people to use, it quickly gained popularity. While WordPress is a very good blogging platform, it is capable of doing so much more than just serving as a blog.

WordPress Is Used by Well-Known Companies

There are a number of well-known companies that use WordPress as their web platform. This includes companies like The New Yorker, Variety, Time and The New York Times Company. The designers for these sits were able to effectively use the WordPress platform to design pages that share information in unique ways. Each of the brands are distinctive from each other and visiting the sites, you are likely able to recognize them without seeing the name of the website.

WordPress Supports Retail Sites

There are plugins available that allow you to create a site that can handle selling items on the WordPress platform. While WordPress may not have been originally designed for ecommerce, the development team through the years have worked to make it possible. When looking at the different plugins available to do this, be sure to carefully check the security information. While many feature and plugins of WordPress are free, it is worth the added security and support that is available by using a plugin that you pay for.

WordPress Has a Community and Support

Since WordPress is such a popular platform a support community has been created around it. This community offers design solutions like themes or plugins. They may be able to help when you run into an issue with plugins not working together or be able to recommend the security measures you need to take to keep your website secure. This makes WordPress a great choice if you are designing your own website for your business, along with more flexibility than other web platforms that are more limited in the different formats that you use.

WordPress Scales Well

When you design in another platform, your site might not scale from mobile to tablet to a laptop well. Since the majority of people are spending their time online on their phones or tablets, it is important to have a site that scales well for your business. WordPress does it for you without causing any issues. This will keep your customers and followers happy.

Posts Make It Easy to Keep Customers Informed

Another advantage of WordPress is the blogging function. While you can design a website that does not include blogging, you can easily work one in if you want to. Posting is easy and it can give your customers something new to look at and read every day.

 

5 Steps to Keep WordPress Secure

WordPress offers a lot of flexibility in web design. It is an extremely versatile platform and one of the most popular web design programs available. Your website is an important part of your business. Hacks may want to take it over or try to get to your customer’s information on it. It is important that you take care to protect your website.

Perform Regular Updates

One of the ways to keep your website safe from attack is to regularly update WordPress. The updates help to protect you against vulnerabilities. If you continue to run older versions of WordPress, you put yourself at risk of being hacked. You should also update any plugins that you have on your site to the latest version.

Back Up Your Site on a Regular Basis

It is important to regularly back up your site. This will allow you to quickly restore your website if it is attacked or if the server that it is hosted on is attacked. Try to back up at least quarterly. If you work with a web designer, he or she may offer a backup service that is part of a security and maintenance plan, if not you will need to back up the site yourself.

Strengthen in the Log In

It is important to take steps to the strengthen the log in options for your website. You can install two-factor authentication. You should use named accounts instead of the default admin account. You may also want to limit the number of failed login attempts and disable any newly registered accounts to your website.

Remove Default Settings and Unused Themes

There are default settings and unused themes that may exist in the plugins that the creators make and leave as a backdoor and away into your website. Deleting these and changing the default settings can help you add a layer of protection to your website.

Set Up Notifications

If you set up notifications of attempted logins and changes made to your website. This will allow you to know right away if your website is under attack and let you take action immediately. This is can also alert you to attempts that try to breach a firewall or if you are under a DDoS attack.

4 Benefits of Using WordPress

responsive WordPress web designThere are a variety of different web design platforms that you can choose to design your website on. However, not all the options are equally good. Some options have just a few basic elements that you can use to create a site, meaning that many of the sites look the same. Other programs may be too complicated to use and may leave you frustrated with the end results. Here are four benefits of choosing WordPress to build your website.

1. WordPress Is Search Engine Friendly

One of the biggest benefits of using WordPress is that it is search engine friendly. This is important because you want your website to come up in a search when a potential customer is looking for a business like yours. WordPress makes it easy to use labels and keywords in a way that is great for the search engines, but does not involve keyword stuffing or other practices that the search engines no longer favor.

2. WordPress Is Easy to Use

WordPress is easy to use. It is a straightforward program that allows you to easily format and create your own site that does exactly what you want it to. The coding is not that difficult and there are a number of plug-ins that you can use to incorporate different aspects like social media into your website.

3.  WordPress Makes Blogging Easy

Along with the static pages for your website, WordPress has an easy to use blogging feature that allows you to quickly create posts that can keep your customers or your fanbase up to date on the happenings at your business. It is also a great platform if your primary business is content creation through a blog or similar website. The blog posts are archived and easy for people to go back and search if they want to.

4. WordPress Is Customizable and Versatile

WordPress allows you to create a site that is unique to you or your business. You can change everything from the background color to the page layout, and you can do it completely from scratch. However, there are many themes you can use if you do not consider yourself a designer. Another option is to hire someone to design the site for you. After the design is complete you can make updates or blog posts and keep the site updated.

Learn the difference between a post and page in WordPress.

Why Should I Have Social Media on My Website?

Why it's important to have social media on a websiteSocial media is a great tool to help you expand your business. It is important that your website works well with social media so that your customers can easily share or like the things they find on your website. Once you have set up your social media accounts, you may be wondering how to incorporate them into your website.

Social Media Allows You to Make Connections to New Customers

The idea of finding new customers by word of mouth still exists. In fact, social media makes it possible for you to connect to even more customers, because when an existing customer likes something on your social media page or shares something from your website, it will appear in their feed and their followers will see it and learn more about your business.

Social Media Can Create Brand Awareness

Social media allows you to create brand awareness organically. When people see it in their feeds from friends or read reviews of your products or services online, this can help build the brand awareness. This means that they may click on your website when looking for a specific service or brand.

Social Media Allows You to Push Notifications Out to Followers

If you can gain followers on your Facebook page or to your Twitter or Instagram account, you have an easy built in system that allows you to share news of new products, services or any sales that you may be having. Sharing a post will allow your followers to see it, and you can ask people to follow you on your website through the right plug-in.

Choosing the Best Social Media Plug-In

The key to choosing the best plugin for your website is to determine how you want the social media to act on your site. Some people prefer social media buttons underneath their posts or on their pages that allow the users to share if they want to. One option is to have the buttons pop out when the user scrolls over them to bring attention to them. Other plug-ins allow you to create pop-ups to encourage people to share the information on Facebook or via another social media network.

Once you know what you want to accomplish with social media and your website, you should look for a plug-in that will work well with the other plug-ins you have installed on your site. This will help you site run more smoothly. Additionally, it is important to think about plug-ins that work well with mobile browsers and with web design for mobile devices since more people are using mobile to access the internet now.

Learn What Is the Difference Between a Page and a Post? in WordPress.

What Is the Difference Between a Page and a Post?

When designing a website in WordPress, you have two basic options to share the content you are creating. You have the option of creating a page or a post. There are different advantages for each of these options and it is important to understand the key differences as you begin to plan and design your website.

Pages

  • Static Content
  • Provides timeless information or evergreen content
  • Can set up subpages
  • Custom features and design

The biggest advantage is that you can custom design each of the pages. This allow you to create a static page with information about specific product or aspect of your website. You can use the custom plug ins to create a design that works well for whatever purpose you have. For example, if you are creating an author website, you may have a page with information about the author, another page with information about each book or book series, and another page with contact information on it. These pages will stay the same over time and not need to change.

Posts

  • Posts are timely
  • Post are archived by month
  • Posts work well in RSS feeds
  • Posts encourage comments
  • Posts work well in social media

Posts are the blogging portion of your website. They are timely and allow you to share up-to-date or current information that may become stale eventually. Since the posts are archived and published with a clear date, you do not need to worry about keeping everything evergreen. Another big advantage is that posts allow comments which allows you to interact with customers. Depending on your type of business this can be a big advantage. You can also use the blog posts as part of an RSS feed, which makes keeping in contact with your customers much easier.  Thinking about the author website example, a post would be a good place to announce new visits to a bookstore, share teasers about upcoming books and share news with your readers.

Choosing Between Posts and Pages

A website designed for a business will likely have both pages and posts as part of it. A page can be set up for each type of service that the business offers or to list different types of products. The contact information should be on a page since it should not change. However, aspects of your website should be able to interact well with social media. The posts or blog portion of the site can be used to announce new items or to share news about the store.  As you design each new piece of content or page look at the purpose behind it and decide which tool works the best for you.