Business branding services | Brand strategy consulting | Brand identity development

Branding and Logo Design Services

Build a Brand That Sticks

At Penner Web Design, we believe your brand is more than a logo — it’s a promise. We help businesses develop visual identities and brand strategies that stand out, connect emotionally, and drive growth.

Whether you’re launching a new business or refreshing an outdated brand, we craft thoughtful, strategic branding that reflects your values and vision.

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Brand Strategy & Positioning

Before we design anything, we listen. We dive into your goals, audience, and competitors to uncover what makes your business unique. We’ll help define your brand voice, tone, and market positioning — so you don’t just blend in, you stand apart.

Logo Design

Your logo is the face of your brand. We design professional logos that are clean, versatile, and built to last — equally effective on a billboard or a business card. Every logo comes with full usage rights and all the file formats you’ll need.

Visual Identity System

We go beyond a single mark. We create color palettes, font pairings, icon sets, and brand guidelines that ensure consistency across all your materials — from websites to pitch decks.

Naming & Rebranding

Naming a business or undergoing a rebrand? We’ll walk with you from brainstorm to breakthrough. Whether it’s a fresh start or a refined evolution, we’ll craft a name and narrative that resonate.

Brand Kits & Assets

We deliver complete brand kits with everything your team needs: logo variations, social media templates, business card designs, and more — so you’re ready to launch with confidence.

Why Branding with Penner Web Design?

Strategy-First: Every decision is rooted in your goals and audience
Collaborative Process: You’re involved at every key milestone
Seamless Web Integration: As web designers, we know how to bring your brand to life online
Local & Remote: Based in Durham, NC — serving clients in Raleigh, Chapel Hill, and beyond

Using AI to further your Business

Leveraging AI for you.

At Penner Web Design, we use AI tools to streamline and enhance every stage of the branding process — from discovery to design. During the strategy phase, we leverage AI to analyze market trends, competitor positioning, and audience sentiment, giving us sharper insights in less time. This allows us to make data-informed decisions about tone, messaging, and differentiation, so your brand stands on a foundation that’s not just creative, but strategic.

Rapid idea creation with AI

For visual identity work, we use AI-assisted ideation tools to rapidly explore logo concepts, color schemes, and typography combinations. This accelerates the creative process and gives you a wider range of high-quality options to choose from — without inflating timelines or budgets. While the final brand is always shaped by human experience, intuition, and collaboration, AI helps us get there faster and more efficiently, so you get powerful results with less back-and-forth.

FAQ

Durham has a growing community of creative agencies and independent designers offering branding and logo design services. From full-service agencies to boutique studios, businesses can find help with brand strategy, logo creation, visual identity, and marketing materials. At Penner Web Design, I specialize in helping small businesses, authors, churches, and service-based professionals build authentic brands with a personal touch.

Larger agencies in Durham often work with corporate clients and larger budgets. Penner Web Design focuses on personalized service — working one-on-one with clients in a partnership model to create branding that feels authentic and professional, without unnecessary complexity or inflated costs. You’ll work directly with me, not get passed off to a junior designer. This allows me to focus on your business and not on managing others.

Branding tailored to Durham’s community helps businesses connect with local customers on a personal level. Whether it’s incorporating local culture, values, or design aesthetics that resonate with Durham’s diverse audience, having a brand that “feels local” builds trust and recognition in the community.

Yes! While I’m based in Durham, I regularly work with clients across the USA and Canada. I understand the nuances of the local market and can help position your business to stand out in this competitive region. But I love working with clients from all over the country

Yes! For local clients, I’m happy to meet in person for discovery meetings, brainstorming sessions, or project reviews. Whether it’s over coffee in Downtown Durham or a virtual call, I prioritize making the process collaborative and personal.

A logo is a visual symbol representing your business, while a brand encompasses the overall perception and experience people have with your company, including your values, messaging, and customer interactions.

A brand kit typically includes your logo in various formats, color palette, typography guidelines, and templates for business cards, social media, and other marketing materials to ensure brand consistency.

The timeline varies depending on the project’s complexity, but a typical branding project can take anywhere from 2 to 6 weeks from initial consultation to final delivery.

Yes, upon project completion and full payment, you will receive full ownership rights to all branding materials, including logos and design assets.

We leverage AI tools to analyze market trends and competitor positioning, enabling us to make data-informed decisions and expedite the creative process, resulting in more effective branding strategies.

Yes, we provide ongoing support to help you implement your new branding across various platforms and can assist with future updates or additional design needs.

Let’s Build a Brand You’re Proud Of

Need a brand that feels like you? Let’s talk. Whether you’re just starting or pivoting your business, we can help you develop a brand that builds trust, attracts customers, and sets you up for long-term success.

Contact me today to schedule a free consultation.

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Get in Touch

Need to chat? Give me a call, text or email me.

Call or text me:
919-724-8523

[email protected]

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FAQs

Our packages include brand strategy, logo design, color palette, font selection, and all essential files — plus optional add-ons like business cards, social templates, and style guides.

Yes! We offer brand naming as part of our strategic branding services. We’ll help brainstorm names, check availability, and ensure your name fits your brand personality.

No problem. We offer logo-only packages starting at [insert price or CTA to contact].

Great! We’ll work with those colors, fonts and styles of the logo to create a beautiful cohesive Branding package that will make you look like a pro!