It’s difficult to be a full service web design agency in this day in age. Design is one of those things that you have to constantly stay on top of. It changes all the time. If you don’t love it, you’ll fall into your old ways and do the same thing, over and over again.
When I talk to other web designers and see what they are working on, more often than not, I am horrified at the low quality of their work. How can you call your self a web designer and crank out websites that come out of the womb looking 15 years old. I know I’m not the Van Gogh of web designers, but I do try to keep abreast of trends in the industry. I try to set the bar high.
When designing a website I usually do a lot of research surfing around the web looking at what other top designers are doing. When I see their sites and how great they look, I aim for that. I know I can design something as good or better than the best in the industry. So that’s where I set the bar. I don’t look at their site and think to myself, I can’t do that, or that’s out of my league. But their is always a but.
I haven’t been in this industry long enough to command the attention of big time clients like some others. Often, I am highly restricted by the budget of my client. Web design is like any other job, you have to have the right tools for the job, and for design, other than a computer and photoshop, you need time. So if your client can’t afford to pay you for spending some quality time designing a site, they will get sub par results. It’s as simple as that. Sure, you can use a template, or go off somebody else’s work (which is unethical), but if you want an original site with high end design, the designer is going to have to spend some time on it.